Happy Birthday Freixa!
Today we present to you a recent project, carried out this week. This is a thematic showcase for Freixa, in order to celebrate that this year celebrates its 200th anniversary.
The creativity of the shop window, has as a central axis a new corporate logo project. The design consists of the letter "F" of Freixa, inspired by typographies found in old documents of the business. In the showcase, the letters, made in white lacquered DM, stand out on a background lined with black sackcloth. The black-and-white combination in the showcase allows us to highlight the real protagonist of every showcase: the product.
Regarding the theme of space, it wants to be that of a festive atmosphere since, 200 years are not fulfilled every day! In turn, golden balloons and vinyls of the same color; They illustrate the anniversary by providing this characteristic touch of Freixa footwear.