Presentation in La Capell Barcelona
Yesterday, Thursday 26th September, we presented with great enthusiasm the book “How to stop being a zombie store” at the Cooperativa d’Arquitectes Jordi Capell in Barcelona, inside the COAC (Col·legi d'Arquitectes de Catalunya) building. A specialized architecture bookstore with unsurpassed charm.
Under the icon of La Capell, the lamp that presides over the space, Andreu March made a brief presentation of the ten steps to stop being a zombie store. Next, the attendees built a debate on particular cases, which they supplied from a lighting shop, to a photography studio and an office of architects. The proximity that was created between Andreu March and the attendees made it possible to turn the presentation into a colloquium on the current state of Retail and its new paradigm; An undeniable reality.